To drive vital funding for Special Olympics Ireland, pro-bono collective Good Brains for Good Brands created the powerful “Can’t Stop Now” appeal, fronted by actor Colin Farrell.
Running across print, outdoor, social, radio and online video, the campaign highlighted that the only thing that could stop Special Olympics athletes living fulfilling lives and pursuing their dreams wasn’t anything to do with their disabilities, but the lack of funding due to the Covid-19 pandemic at the time.
The work married imagery of Ireland’s Special Olympians – including Anna Kilmartin, Aisling Beacom, and Margaret Turley – with powerful statements and stories inspired by their own personal journeys in overcoming adversity.
Check out the campaign video here, and our BTS video below:
Virtual Production
High Res
Production
Darragh Carey: Director
Paul Holmes, Red Rage: Executive Producer
Treasa O’Friel, Red Rage: Head of Production
Ivan McCullough: Director of Photography
Agency
Mark Fairbanks: Executive Creative Director
Aparna Banger: Strategy Director
Mark Shanely: Creative Director
Greg Milbourne: Creative Director
Susan O’Hanlon: Account Director
Leah Mitchell-waite: Producer
Post Production
Rob Hegarty, Screen Scene: Editor
Seamus Hart: Assistant Editor
Patrick Horan: Motion Graphics
JT Griffith: Music Supervisor
Donal O’Kane, Screen Scene: Colourist
Allen Sillery, Screen Scene: VFX
Adrian Stewart: Photography
Sophie Allen: Designer
James McNaught: Designer
Sam Ashwell, 750mph London: Sound Design
Screen Scene Dublin: Post Production